Part I: Mindset. Why every 15-year-old boy needs a Karen Pini in his life
Why most small businesses fail
Do you get it, want it and have capacity?
The Book of 50 (and how it changed my life)
Don't wear 'busy' as a badge of honour
Management by walking around (the lake)
Part II: Momentum. How to choose a business idea that will succeed
Ten hot subscription side-hustle business ideas
How to work on the business, not in it
Part III: Management. How to choose your first hire
How to recruit a world-class team
How to sack someone (nicely)
How to manage an under-performing executive
How to fire a customer or supplier (nicely)
The immature entrepreneur
Why partnerships don't work
Part IV: Marketing. Get some skin in the game
The little club that could
Beware of the Brown Cardigans
How to sell anything to anyone
Part V: Money. The top 21 metrics business buyers look for
How to make (a lot) more money
How to accurately value your business and get the highest sale price
How to find a buyer for your business
Don't be a tight-arse with money
WHy I don't like being called an entrepreneur
It's only too late if you don't start now
The fast-track guide for how to build a business others want to sell.
