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Get scrappy: smarter digital marketing for businesses big and small
Get scrappy: smarter digital marketing for businesses big and small
Author
Westergaard, Nick
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Language
English
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Contributors
Westergaard, Nick
Author, Reader
ISBN
9780814437315
9781469004600
9780814437322
UPC
Subjects
Subjects
Budgeting
Business
Business & Economics
Customer Relations
Digital Marketing
Digital media
E-commerce
Internet advertising
Internet marketing
Management
Marketing
Marketing -- Management
Table of Contents
From the Book
Foreword / by Ann Handley
Introduction
Part one: Smart steps you can't skip
1. The brand behind the megaphone
2. Map your marketing
3. Follow your digital compass
Part two: Do more with less
4. Create a question engine
5. Embrace your people power
6. Connect your digital dots
Part three: Simplify for the long haul
7. The simplification game
8. Measure what matters
9. Putting it together
Appendix
Get scrappy: a reference guide
Discussion group questions
Further reading.
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