Encyclopedia of major marketing campaigns
(eBook)
Contributors
Published
Detroit, MI : Gale, 2007.
ISBN
141440607X (electronic book), 9781414406077 (electronic book), 0787673560, 9780787673567
Physical Desc
1 online resource (xxii, 1947 pages) : ill.
Status
Available Online
Copies
| Location | Call Number | Status | Link |
|---|---|---|---|
| Belmont Beech St. - Adult | Online | e-Resource | Click here for access |
| Framingham - Reference | 658.1 22 | e-Resource | Framingham patrons access |
More Details
Published
Detroit, MI : Gale, 2007.
Format
eBook
Language
English
ISBN
141440607X (electronic book), 9781414406077 (electronic book), 0787673560, 9780787673567
Notes
Bibliography
Includes bibliographical references and index.
Description
An annual publication that profiles important marketing campaigns of the 20th century.
Original Version
Original:,xxii, 1947 p. : ill. ; cm.
Table of Contents
A & E Television Networks
In Case You Missed It Campaign
ABC, Inc.
TV Is Good Campaign
Abercrombie & Fitch
A & F Quarterly Campaign
Accenture, Ltd.
I Am Your Idea Campaign
adidas America, Inc.
Runners. Yeah, We're Different Campaign
adidas-Salomon AG
Impossible Is Nothing Campaign
Yankee Fans Campaign
The Advertising Council, Inc.
Campaign for Freedom Campaign
Aflac, Inc.
The Aflac Duck (2000) Campaign
The Broken Leg Campaign
AirTran Holdings, Inc.
Go. There's Nothing Stopping You Campaign
Allied Domecq PLC
Loosen Up a Little Campaign
The Allstate Corporation
Our Stand Campaign
Altria Group Inc.
It's a Woman Thing Campaign
Amazon.com, Inc.
Amazon Theater Campaign
America Online, Inc.
AOL Latino Campaign
Welcome to the World Wide Wow Campaign
American Apparel Inc.
American Apparel Campaign
American Civil Liberties Union
Racial Profiling Campaign
American Express Company
Competitive Campaign
Do More Campaign
Seinfeld Campaign
American Honda Motor Company
What About Now? Campaign
American Legacy Foundation
Truth Campaign
Americans for the Arts
Art. Ask for More Campaign
Anheuser-Busch Companies, Inc.
Beer ... or Michelob? Campaign
Frogs Campaign
I Love You, Man Campaign
Louie the Lizard Campaign
Oh, and Beware of the Penguins Campaign
Real American Heroes/Real Men of Genius Campaign
Whassup?! Campaign
Apple Computer, Inc.
iMac Campaign
Silhouette Campaign
Switchers Campaign
Think Different Campaign
AT&T Inc.
Carrot Top Campaign
It's All Within Your Reach Campaign
Privacy Manager Campaign
Audi of America, Inc.
Art of the Heist Campaign
Barclays Global Investors
New School Campaign
The Basketball Club of Seattle, LLC
In Your Home Campaign
Bayerische Motoren Werke AG
Counterfeit Campaign
Mini Robots Campaign
The Hire Campaign
BC Dairy Foundation
Don't Take Your Body for Granted Campaign
Binney & Smith
Make Play Campaign
The Body Shop International PLC
Ruby Campaign
Borders Group, Inc.
This Season, It's the Original Thought That Counts Campaign
Boston Beer Company, Inc.
It's What's Inside Campaign
Boston Market Corp.
Eat Something Campaign
Brigham's, Inc.
Reverse the Curse Campaign
Budget Rent A Car System, Inc.
Up Your Budget Campaign
Bureau of Engraving and Printing
The New Color of Money Campaign
Burger King Corp.
Lunch Break Campaign
Subservient Chicken Campaign
When You Have It Your Way, It Just Tastes Better Campaign
Business Leaders for Sensible Priorities
Move Our Money Campaign
Cadbury Adams USA LLC
Four Out of Five Dentists Campaign
Cadbury Schweppes Americas Beverages
Bottles Personified Campaign
Go for Zero Campaign
California Department of Health Services, Tobacco Control Section
Antitobacco Campaign
Tobacco Control Section Media Campaign
California Milk Advisory Board
Happy Cows Campaign
California Milk Processor Board
Got Milk? Campaign
Calvin Klein Cosmetics Company
cK be Campaign
Campbell Soup Company
Goldfish Crackers Campaign
Make It Campbell's Instead Campaign
Canadian Film Centre
2004 Toronto Worldwide Short Film Festival Campaign
Canon U.S.A., Inc.
85 Second Photo Lab Campaign
CareerBuilder Inc.
Time to Move On Campaign
Cargill, Inc.
Collaborate>Create>Succeed Campaign
Carl's Jr.
Six Dollar Burger Campaign
Carnival Corporation
Fun Ships Campaign
Cellco Partnership
Can You Hear Me Now? Campaign
The Charles Schwab Corporation
Smarter Investor Campaign
Chevron Corporation
A World of Energy Campaign
Church & Dwight Company, Inc.
Trojan Man Campaign
Church's Chicken
Full Flavor, Full Pockets, Full Life/Full Flavor, Full Pockets Campaign
Cisco Systems, Inc.
The Self-Defending Network Campaign
Citibank
Identity Theft Solutions Campaign
Citigroup Inc.
Live Richly Campaign
Clairol, Inc.
Totally Organic Campaign
CNS, Inc.
Back in the Sack Campaign
The Coca-Cola Company
Keep Playing Campaign
Obey Your Thirst Campaign (1998)
Obey Your Thirst Campaign (2004)
Real Campaign
You Are What You Drink Campaign
Columbia Sportswear Company
Mother Boyle Campaign
ConAgra Foods' Feeding Children Better Foundation
Child Hunger Campaign
Conseco, Inc.
Protect/Create Wealth Campaign
Cunard Line Limited
Can You Wait? Campaign
CVS Corporation
Life to the Fullest Campaign
Cyan Worlds Inc.
Riven Campaign
DaimlerChrysler Corp.
Employee Pricing Plan Plus Campaign
Engineered to Be Great Cars Campaign
Jeep Campaign
There's Only One Campaign
Darden Restaurants, Inc.
Life on Land Is Dry Campaign
Davidson Development Inc.
Repositioning Campaign
Dell Inc.
Dude, You're Getting a Dell Campaign
Delta Air Lines, Inc.
Let Yourself Fly Campaign
On Top of the World Campaign
The Passenger's Airline Campaign
DHL Holdings (USA), Inc.
Competition. Bad for Them. Great for You. Campaign
Diageo plc
Keep Walking Campaign
Not Everything in Black and White Makes Sense Campaign
Dial-A-Mattress
Always Out There Campaign
The Dial Corporation
You're Not as Clean as You Think Campaign
Diamond Foods, Inc.
Emerald Nuts Marketing Campaign
The Diamond Trading Company
Raise Your Right Hand Campaign
DirecTV Group, Inc.
Celebrities Read Fan Mail to DirecTV (Become a DirecTV Fan Now) Campaign
Discovery Communications, Inc.
Two Guys Campaign
Doctor's Associates Inc.
Jared Fogle Campaign
Dr. Martens Airwair USA LLC
Beliefs Campaign
Dr Pepper/Seven Up, Inc.
This Is the Taste Campaign
Dreyer's Grand Ice Cream Holdings, Inc.
Unbelievable Campaign
drugstore.com, inc.
A Very Healthy Way to Shop Campaign
Dyson Ltd.
Doesn't Lose Suction Campaign
Eastman Kodak Company
Advantix Campaign
The Best Part of Photography Is the Prints Campaign
Take Pictures. Further. Campaign
Tall Tales Campaign
eBay Inc.
Abbreviated Campaign
eBay 2004 Television Campaign
Electronic Data Systems
Cat Herders Campaign
Eli Lilly and Company
Prozac Print Campaign
Energizer Holdings, Inc.
Bunny Chasers Campaign
ESPN, Inc.
The Rick Campaign
This Is SportsCenter Campaign
Without Sports Campaign
E*TRADE Financial Corp.
Monkey Trilogy Campaign
Why Wouldn't You? Campaign
Euromarket Design, Inc.
Crate & Barrel 1998 Print Ads Campaign
FedEx Corp.
Be Absolutely Sure Campaign
Our Office Is Your Office Campaign
Relax, It's Fedex Campaign
The Way the World Works Campaign
Fila USA
Grant Hill 4 Campaign
Ford Motor Company
Driving American Innovation Campaign
Life in Drive Campaign
Storytelling Campaign
Fortune Brands, Inc.
Sign Boy Campaign
Foster's Group Limited
How to Speak Australian Campaign
Fox Entertainment Group, Inc.
NHL on FOX Campaign
French Connection Group PLC
Scent to Bed Campaign
Frito-Lay Inc.
The Loudest Taste on Earth Campaign
Fuji Photo Film U.S.A., Inc.
Meet the Greens Campaign
Game Show Network
You Know You Know Campaign
Gap Inc.
For Every Generation Campaign
How Do You Wear It? Campaign
Khakis Campaign
This Is Easy Campaign
Gateway, Inc.
People Rule Campaign
GEICO
Gecko Campaign
Good News Campaign
Mini-Campaigns
General Electric Co.
Imagination at Work Campaign
General Mills, Inc.
Stories Campaign
General Motors Corporation
An American Revolution Campaign
Break Through Campaign
The Caddy that Zigs Campaign
EV1 Introduction Campaign
Hummer Campaign
Looking for Mr. Goodwrench Campaign
Start Something Campaign
Gill Foundation
Turnout Campaign
GlaxoSmithKline plc
Power to Quit Campaign
Social Anxiety Disorder Campaign
Global Gillette
Anything Else Would Be Uncivilized Campaign
Go Daddy Software, Inc.
Godaddy.Com Super Bowl Commercial Campaign
The Goodyear Tire & Rubber Company
On the Wings of Goodyear Campaign
William Grant & Sons Ltd.
Single Malt Campaign.
H&R Block, Inc.
Worried about Bill Campaign
Hallmark Cards, Inc.
Sneak a Peek Campaign
Hardee's Food Systems, Inc.
Revolution Campaign
Harley-Davidson Motor Company
The Book of Harley-Davidson Campaign
Heineken USA Inc.
It's All About the Beer Campaign
The Hershey Company
The Crisp You Can't Resist! Campaign
There's No Wrong Way to Eat a Reese's Campaign
Hewlett-Packard Company
Built by Engineers, Used by Ordinary People Campaign
Expanding Possibilities Campaign
You + HP Campaign
Hilton Hotels Corporation
It Happens at the Hilton Campaign
Hollywood Entertainment Corporation
Welcome to Hollywood Campaign
Home Box Office, Inc.
It's Not T.V. It's HBO Campaign
Honda Motor Company
The Power of Dreams Campaign
Honda UK
Grrr Campaign
Iconix Brand Group, Inc.
Jenny McCarthy for Candie's Campaign
IKEA International A/S
Unböring Campaign
InBev USA
Grab a Rock Campaign
ING Groep N.V.
ING Launch Campaign
Intel Corporation
Bunny People Campaign
Time for a Pentium II Processor? Campaign
Intercontinental Hotels Group PLC
Holiday Inn Brand Rejuvenation Campaign
Stay Smart Campaign
International Business Machines Corp.
Can You See It? Campaign
E-Business Campaign
Gizmo Campaign
Linux Campaign
Solutions for a Small Planet Campaign
Isuzu Motors America, Inc.
The Call Campaign
J.C. Penney Company, Inc.
It's All Inside Campaign
Jack in the Box, Inc.
Jack's Back Campaign
Jenny Craig, Inc.
Kirstie Alley Campaign
JetBlue Airways Corporation
JetBlue Launch Campaign
John Hancock Financial Services Inc.
Insurance for the Unexpected. Investments for the Opportunities. Campaign (1996)
Insurance for the Unexpected. Investments for the Opportunities. Campaign (2000)
Kellogg Company
Gotta Have My Pops Campaign
Special K Kick-Start Diet Plan Campaign
KFC Corp.
Chicken Capital USA Campaign
Kimberly-Clark Corporation
Kleenex Anti-Viral Campaign
Kmart Corp.
Kmart Joe Boxer Launch Campaign
Martha Stewart Everyday Campaign
Rosie O'Donnell and Penny Marshall Campaign
Kraft Foods, Inc.
It's How to Unplug Campaign
It's Not Delivery, It's DiGiorno Campaign
Labatt USA
Rolling Rock Ads Campaign
Las Vegas Convention & Visitors Authority
Vegas Stories Campaign
La-Z-Boy Inc.
The New Look of Comfort Campaign
LeapFrog Enterprises, Inc.
Learn Something New Every Day! Campaign
Levi Strauss & Co.
It's Wide Open Campaign
Levi's Type 1 Jeans Campaign
They Go On Campaign
Lincoln National Corp.
Hello Future Campaign
Little Caesar Enterprises, Inc.
Cloning Campaign
Grand Canyon Campaign
Safety Video Campaign
Talking Pizzas Campaign
Logitech International S.A.
What Will You Do with All That Freedom? Campaign
Lycos, Inc.
Go Get It Campaign
Mail Boxes Etc., Inc.
See Your Small Business on the Super Bowl Campaign
Malden Mills Industries, Inc.
Forward Fabric Campaign
Marriott International
Never Underestimate the Importance of a Good Night's Rest Campaign
Mars, Inc.
The Energy You Crave Campaign
Inner Beast Campaign
M&M's New Millennium Campaigns
Snickers Cruncher Campaign
Maryland State Lottery Agency
Cash in Hand Campaign
MasterCard International
Priceless Campaign
Mattel, Inc.
Play. Laugh. Grow. Campaign
McDonald's Corporation
Campaign 55 Campaign
Did Somebody Say McDonald's? Campaign
I'm Lovin' It Campaign
We Love to See You Smile Campaign
MCI LLC
1-800-Collect Campaign
Dennis Miller Ads Campaign
McIlhenny Company
Mosquito Campaign
Mercedes-Benz USA, LLC
Mercedes-Benz Corporate Branding Campaign
Passion Campaign
Smooth Ride Campaign
Unlike Any Other Campaign
MetLife, Inc.
MetLife Helps You Make Sense of It All Campaign
Microsoft Corp.
It's Good to Play Together Campaign
Where Do You Want to Go Today? Campaign
Midas, Inc.
Trust the Midas Touch Campaign
Mike's Hard Lemonade Company
Hard Day Campaign
Miller Brewing Company
Miller High Life Man Campaign
Miller Lite's Miller Time Campaign
Minnesota Partnership for Action against Tobacco
Minnesota Partnership for Action against Tobacco Campaign
Mitsubishi Motors North America, Inc.
Wake Up and Drive Campaign
Monsanto Company
Monsanto Image Campaigns
Monster
Today's the Day Campaign
Montres Rolex SA
Celebrity Endorsement Campaign
Morgan Stanley
At Your Side Campaign
It Pays to Discover Revisited Campaign
Make a Statement Campaign
Tow Truck Campaign
Mothers Against Drunk Driving, Connecticut Chapter
Drunk Driving's a Serious Crime. Let's Treat It That Way. Campaign
Motorola, Inc.
Intelligence Everywhere Campaign
Moto Campaign
MoveOn.org
Real People Campaign
MTV Networks Company
Watch and Learn Campaign
The Museum of Contemporary Art, Los Angeles
Labels Campaign
Napster, Inc.
It's Coming Back Campaign
The Nasdaq Stock Market, Inc.
Listed on Nasdaq Campaign
National Association for Stock Car Auto Racing
How Bad Have You Got It? Campaign
National Football League
NFL Playoffs Campaign
National Railroad Passenger Corporation
Life on Acela Campaign
Negro Leagues Baseball Museum
1998 Print Campaign
Nestlé Purina PetCare Co.
Incredible Dogs Campaign
Multiple Strength for Multiple Cats Campaign
Nestlé S.A.
Made Like No Other Campaign
New Balance Athletic Shoe, Inc.
New Balance Thunderstorm, Stairs Campaign
New York State Lottery
If I Had a Million Dollars Campaign
Nike, Inc.
9,000 Shots Campaign
Hello World and "I Am Tiger Woods" Campaigns
Meet the Lebrons Campaign
Move Campaign
Play Campaign
Product Assault Campaign
What If We Treated All Athletes the Way We Treat Skateboarders? Campaign
Women's Campaign
Nikon Corporation
Mass Market Initiative Campaign
The Nikon School Campaign
Nissan Motor Company, Ltd.
Do You Speak Micra? Campaign
Nissan North America, Inc.
Enjoy the Ride Campaign
Nissan Quest Minivan Launch Campaign
Own One and You'll Understand Campaign
Nordstrom, Inc.
Make Room for Shoes Campaign
Reinvent Yourself Campaign
Norelco Consumer Products Company
Norelco Reflex Action Razor Campaign
Normark Corporation
Custom Lures Campaign
North American Coffee Partnership (Starbucks Corp.)
Bring On the Day Campaign
North Carolina Division of Tourism, Film and Sports Development
Heritage Campaign
Northwest Airlines Corporation
E-Ticket Campaign
Novartis AG
Tummies Campaign
Office Depot, Inc.
What You Need. What You Need to Know. Campaign
Office of National Drug Control Policy
Early Intervention Youth Campaign
OfficeMax Inc.
What's Your Thing? Campaign
Old Navy, Inc.
'70s Retro TV Campaign
Destination Campaign
Orange S.A.
Goldspot Campaign
Outward Bound USA
Oceans, Mountains, Forests, Fear. Which Do You Conquer First? Campaign
Oxygen Media
Fresh Television for Women Campaign
Pabst Brewing Company
Remember Rainier Campaign
Pacific Cycle, Inc.
Fast. It's Corporate Policy. Campaign
What a Ride Campaign
Palace Sports & Entertainment
Goin' to Work. Every Night. Campaign
Peace Corps
Life Is Calling. How Far Will You Go? Campaign
PepsiCo, Inc.
Code Red Campaign
Do the Dew Campaign
Drink More Water Campaign
Generation Next Campaign
The Joy of Pepsi Campaign
The Not-So-Vanilla Vanilla Campaign
Origins Campaign
Pepsi. It's the Cola Campaign.
Quaker-Warms You, Heart and Soul Campaign
Security Camera Campaign
That's Brisk, Baby! Campaign
This Is Diet? Campaign
Perdue Farms Inc.
Now Arriving Campaign
Pfizer Inc.
The Power of Zyrtec Campaign
Schick Tracer FX Ads Campaign
See You Later, Alligator Campaign
Super Fans Campaign
Viagra Launch Campaign
Pharmavite LLC
Trusted by the Ones You Trust Campaign
Philips Electronics North America Corp.
Getting Better Campaign
Piaggio USA, Inc.
Vespa Reintroduction Campaign
Piedmont Federal Savings and Loan Association
It's Your Mortgage. Keep It Here. Campaign
Pizza Hut, Inc.
Big New Yorker Pizza Campaign
Polaris Industries, Inc.
The New American Motorcycle Campaign
Ride the Best Campaign
Polaroid Corporation
I-Zone/Joycam/Sticky Film Teen Campaign
See What Develops Campaign
Porsche Cars North America Inc.
Cayenne Launch Campaign
priceline.com Incorporated
Troubadour Campaign
The Procter & Gamble Company
The Best Part of Wakin' Up Is Folgers in Your Cup Campaign
Cleaner Close Campaign
Got the Power Campaign
Habits Campaign
Ingenious Protection for Ingenious Women Campaign
Sharing and Connecting Campaign
Sink Boy Campaign
Strange but True Campaign
Tasting Is Believing Campaign
When You're Strong, You Sparkle Campaign
The Prudential Insurance Company of America
Be Your Own Rock Campaign
Public Broadcasting Service
Be More Campaign
The Quiznos Master LLC
Baby Bob Campaign
Reebok International Ltd.
Terry Tate, Office Linebacker Campaign
The Rheingold Brewing Company
Rheingold Beer Campaign
Rock the Vote
Yes/No Ballot Box Campaign
Round Table Pizza
The Last Honest Pizza Campaign
Royal Appliance Manufacturing Company
Darin' Campaign
Fred Astaire Campaign
Royal Caribbean Cruises Ltd.
Get Out There Campaign
Saab Cars USA, Inc.
Life Is Not a Spectator Sport Campaign
SABMiller plc
Low Carb Campaign
Miller High Life Campaign
Sanford, L.P.
Write Out Loud Campaign
Sanofi-Aventis
Spirit of Freedom Campaign
Saturn Corporation
Saturn Relaunch Campaign
Why Didn't Anyone Think of This Before? Campaign
SBC Communications Inc.
Laurel Lane Campaign
Schick-Wilkinson Sword
Shaving Made Simple Campaign
Scotts Miracle-Gro Company
Neighbor to Neighbor Campaign
Sears, Roebuck & Co.
Come See the Softer Side of Sears Campaign
Sears. Where Else? Campaign
Sega of America, Inc. & Take-Two Interactive Software, Inc.
Beta-7 Campaign
Serta International
Counting Sheep Campaign
Sharp Corp.
More to See Campaign
Sierra Club
Hybrid Evolution Campaign
Sims Sports, Inc.
Be Free Campaign
Six Flags, Inc.
It's Playtime Campaign
Sony Corporation
Fun, Anyone? Campaign
Sony Bravia Campaign
Sony Corporation of America
What's Next? Campaign
Southwest Airlines Company
Must Be Football Season Campaign
Specialized Bicycle Components Inc.
Specialized Campaign
Sprint Nextel Corporation
Dime Zone Campaign
Monday Nights Free and Clear Campaign
Nextel. Done. Campaign
Sprint PCS Campaign
Stanley Steemer International, Inc.
Living Brings It In. We Take It Out. Campaign
Staples, Inc.
That Was Easy Campaign
Yeah, We've Got That Campaign
State Farm Mutual Automobile Insurance Company
True Stories Campaign
Steelcase, Inc.
Work Effectiveness Campaign
Suburban Auto Group
Trunk Monkey Campaign
Swift Boat Veterans for Truth
Swift Boat Veterans for Truth Campaign
Swiss Army Brands, Inc.
Swiss Army Equipped Campaign
Taco Bell Corp.
Think Outside the Bun Campaign
Want Some? Campaign
Target Corporation
New Yorker Magazine Sponsorship Campaign
Take Charge of Education Campaign
Thomas Cook Tour Operations Ltd
Perspectives Campaign
Time Warner, Inc.
Cartoon Network Promotional and Branding Campaign
The World's Most Interesting Magazine Campaign
TiVo Inc.
TiVo, TV Your Way Campaign
T-Mobile International AG & Company KG
Get More Campaign
Tommy Hilfiger U.S.A., Inc.
American Tartans Campaign
Toyota Motor Sales, U.S.A., Inc.
A Car to Be Proud Of Campaign
Everyday Campaign
Fuel for Thought Campaign
Get the Feeling Campaign
Kids Rule Campaign
The Road Is Calling Campaign
Travelocity
Roaming Gnome Campaign
Triarc Companies, Inc.
Return of the Snapple Lady Campaign
Turner Broadcasting System, Inc.
31 Days of Oscar Campaign
TBS Very Funny Campaign
TV Guide, Inc.
On the Inside Campaign
Tyson Foods, Inc.
Powered by Tyson Campaign
UBS Financial Services Inc.
Thank You, Paine Webber Campaign
Unilever PLC
Campaign for Real Beauty Campaign
Do It Once. Do It Right. Campaign
Unilever United States
Real Cooking Campaign
Soothing Cucumber Eye Treatments Ads Campaign
United Airlines Corp.
It's Time to Fly Campaign
Rising Campaign
Ted Launch Campaign
United Distillers and Vintners of North America
Russian Art Campaign
United Parcel Service, Inc.
Moving at the Speed of Business Campaign
What Can Brown Do for You? Campaign
United States Postal Service
Fly Like an Eagle Campaign
United States Tennis Association
US Open Excitement Campaign
UnitedHealth Group, Inc.
It Just Makes Sense Campaign
V & S Vin & Sprit AB
Absolut Director Campaign
Absolut Print Campaign
Jesse Ventura for Governor
Retaliate in '98 Campaign
VF Corporation
Cut to Be Noticed Campaign
Find Your One True Fit Campaign
Rugged Wear Campaign
Village Voice LLC
Not America's Favorite Paper Campaign
Virgin Atlantic Airways Limited
Go, Jet Set, Go! Campaign
Virginia Tourism Corporation
Meet Virginia Campaign
Visa U.S.A., Inc.
Visa. It's Everywhere You Want to Be Campaign
Works Like a Check Campaign
Volkswagen of America, Inc.
All Grown Up. Sort Of. Campaign
Drivers Wanted Campaign
Live Large Campaign
New Beetle Campaign
Wachovia Corporation
Financial World Campaign
Uncommon Wisdom Campaign
Walgreen Company
Perfect Campaign
Washington Mutual, Inc.
Fear Not Campaign
The Weather Channel Companies
Painted Faces Campaign
Wendy's International, Inc.
Fresh Stuffed Pita Campaign
Good to Be Square Campaign
Wholesome & Hearty Foods Company
Eating Good Just Got Great Campaign
Wm. Wrigley Jr. Company
Altoids Campaign
Altoids Gone Sour Campaign
Gotta Have Twisted Sweet Campaign
No Matter What Campaign
Working Assets Long Distance
Direct Marketing Campaign
Wyeth
Liqui-Gels Campaign
Xerox Corporation
Keep the Conversation Going, Share the Knowledge Campaign
Yahoo! Inc.
Do You Yahoo!? Campaign
Live Billboard Dating Campaign
Yard Strength, Inc.
Yard Fitness Center Campaign.
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Citations
APA Citation, 7th Edition (style guide)
Riggs, T. (2007). Encyclopedia of major marketing campaigns . Gale.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Riggs, Thomas, 1963-. 2007. Encyclopedia of Major Marketing Campaigns. Gale.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Riggs, Thomas, 1963-. Encyclopedia of Major Marketing Campaigns Gale, 2007.
MLA Citation, 9th Edition (style guide)Riggs, Thomas. Encyclopedia of Major Marketing Campaigns Gale, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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