Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
(Book)
Author
Contributors
Published
New York : Crown Business, [2013].
Edition
First edition.
ISBN
9780307951601, 030795160X
Physical Desc
xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm
Status
Copies
| Location | Call Number | Status |
|---|---|---|
| Bedford - Adult | 338.7688/Rob | On Shelf |
| Concord - Adult | 338.7688725 Robertson | On Shelf |
| Framingham - Adult | 338.768 Robertson | On Shelf |
| Lasell University - Main | 338.7688 R54b 2013 | On Shelf |
| Natick - Adult | 338.76/R649 | On Shelf |
More Details
Published
New York : Crown Business, [2013].
Format
Book
Edition
First edition.
Language
English
ISBN
9780307951601, 030795160X
Notes
General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
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Citations
APA Citation, 7th Edition (style guide)
Robertson, D. C., & Breen, B. (2013). Brick by brick: how LEGO rewrote the rules of innovation and conquered the global toy industry (First edition.). Crown Business.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Robertson, David C and Bill. Breen. 2013. Brick By Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry. Crown Business.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Robertson, David C and Bill. Breen. Brick By Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry Crown Business, 2013.
MLA Citation, 9th Edition (style guide)Robertson, David C., and Bill Breen. Brick By Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry First edition., Crown Business, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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