Search engine marketing, Inc : driving search traffic to your company's web site
(Book)
Author
Contributors
Hunt, Bill, author.
Published
Upper Saddle River, NJ : IBM Press/Pearson, [2015].
Edition
Third edition.
ISBN
9780133039177 (pbk.), 013303917X (pbk.)
Physical Desc
xxv, 500 pages : illustrations ; 24 cm
Status
Copies
Location | Call Number | Status |
---|---|---|
Acton - Adult | 658.84 M829 | On Shelf |
Newton - Adult | 658.872 M79S 2015 | On Shelf |
More Details
Published
Upper Saddle River, NJ : IBM Press/Pearson, [2015].
Format
Book
Edition
Third edition.
Language
English
ISBN
9780133039177 (pbk.), 013303917X (pbk.)
Notes
General Note
Includes index.
Description
This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will need to succeed; clarify your goals and link them to specific measurements; craft search terms and copy that attracts your best prospects and customers; optimize content by getting writers and tech people working together; address the critical challenges of quality in both paid and organic search; avoid overly clever tricks that can destroy your effectiveness; identify and resolve problems as soon as they emerge; and redesign day-to-day operating procedures to optimize search performance. --,Edited summary from book.
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Citations
APA Citation, 7th Edition (style guide)
Moran, M., & Hunt, B. (2015). Search engine marketing, Inc: driving search traffic to your company's web site (Third edition.). IBM Press/Pearson.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Moran, Mike, 1958- and Bill, Hunt. 2015. Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site. IBM Press/Pearson.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Moran, Mike, 1958- and Bill, Hunt. Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site IBM Press/Pearson, 2015.
MLA Citation, 9th Edition (style guide)Moran, Mike, and Bill Hunt. Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site Third edition., IBM Press/Pearson, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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