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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. It shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.--[book cover]
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English
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Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads.
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is
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English
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It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy...
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English
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"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising...
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English
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"Eager business owners gain access to the playbooks of 24 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media...
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English
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"The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition. Uncover winning strategies for writing and evaluating your website copy from a professional freelance writer and get ready to unlock new opportunities and revenue"--
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English
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"The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano...
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English
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In Click and Grow Rich, readers discover the 9-step proven formula for creating a wildly successful online business.
The unsettling truth is that 95 percent of all businesses fail within the first two years or keep the owner chained to it like a dead-end job. Click and Grow Rich helps readers create true personal freedom in their lives by learning Brett Fogle and E. Daniel Miller's unique MP5MS2 formula that they used to generate millions in online...
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English
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"In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business...
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English
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One of America's most successful young internet entrepreneurs tells his unique and inspiring story, and reveals the risks and rewards behind the sky's-the-limit possibilities of internet entrepreneurship.
Gurbaksh Chahal started the Internet advertising company ClickAgents from his bedroom at the age of 16, having emigrated to the United States with his Sikh family from the small town of Tarn Taran, India. He dropped out of high school to pursue...
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English
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"Websites and apps are places where critical parts of our lives happen. We shop, bank, learn, gossip, and select our leaders there. But many of these places weren't intended to support these activities. Instead, they're designed to capture your attention and sell it to the highest bidder. Living in Information draws upon architecture as a way to design information environments that serve our humanity." -- Publisher's description
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Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
Publisher
Drafthouse Films
Language
English
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Description
Kanopy, in partnership with Drafthouse Films, is proud to premiere this advanced preview of Alex Winter's new documentary, The YouTube Effect. Only available on Kanopy, from May 15th through May 19th! [Exclusive live Q&A with director Alex Winter at 4pm ET on May 18th: Register now!](https://lib.kanopy.com/youtubedoc/) In this eye-opening documentary, Alex Winter presents a thoughtful, troubling look at YouTube, a site with humble origins that has...
Author
Series
Cleo Edison Oliver volume 2
Language
English
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Description
Successful businesswoman Fortune A. Davies has announced a new website where "kidpreneurs" can upload ads for their businesses and Cleo and her friend Caylee are sure this is the their big break to get funding for their personalized barrettes, Passion Clips--but producing an internet ad using their classmates is proving difficult, and Cleo is further distracted by her desire to find her birth parents.
Author
Publisher
Bloomsbury
Pub. Date
2018.
Language
English
Description
Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market...
Author
Publisher
Razor Media Group, LLC
Pub. Date
[2011], ©2011
Language
English
Description
"The Internet is arguably the most powerful business tools in the history of mankind. You can use it to make money, save money and create new revenue streams quickly and easily, often with no start up capital...'Get Rich Click!' shows you how to jump in and begin making money online immediately..."--Dust jacket flap.
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