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The "author of Give and Take examines how people can champion new ideas--and how leaders can encourage originality in their organizations... In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking...
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"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every...
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In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped...
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2014.
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Revised and Updated, Featuring a New Case Study
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?
The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means...
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This step-by-step DIY guide shows entrepreneurs how to create and launch new products, package and market to consumers, and build a thriving business.
Do you have an idea for a business but don't know where to start? Thanks to high-speed Internet, game-changing technology, and innovative new platforms, you can go from idea to marketplace on a shoestring budget-and join the growing movement of successful Makers who've built their businesses from the...
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Lean UX has become the preferred approach to interaction design, tailor-made for today's agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.
Inspired...
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Aspiring entrepreneurs are told that to launch a business, you must go all in, devoting every resource and moment to making it work. But following this advice comes at an enormous personal cost: divorce, addiction, even suicide. It means sacrificing the intangibles that make life worth living.
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"A serial entrepreneur offers a plan for launching successful ventures About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening...
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"Ninety-five percent of innovations fail because innovators imagine demand where there is none-this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--
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"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines...
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You don't have to be a mechanical genius to be an inventor. Chances are, you're already at the all-important starting ground every inventor begins at--wishing you could find a clever solution to an everyday challenge. The far-too-complicated baby swing. Slick-soled running shoes. Computer cords constantly tangled up . . . there can't be a solution unless there's a problem. And that's where you're at!
Author and inventor Patricia Nolan-Brown has turned...
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You have a great idea, now what?
That first mile-where an innovation moves from an idea on paper to the market-is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process.
The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks...
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With today's marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can't! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace--causing their business to be outdated before it even begins!
Today's entrepreneurs must avoid the temptation to...
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the...
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In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?
This insightful book presents interviews with nearly 100 leading...
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In the last decade, we've learned to harness the power of iteration to innovate faster--we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch "product diseases" that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model...
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Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price,...
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