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This open access book emphasizes that procuring goods at the expense of the environment and those who live there is no longer acceptable. Fortunately, there is now an unstoppable force, created by a collective of diverse stakeholders, driving the sustainability agenda. A company's sustainability standards can only truly be as good as those along its entire supply chain. The purpose of this book is to encourage and inspire companies on their journey
...This book is published open access under a CC BY 4.0 license.
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis.
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