Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
(eBook)
Author
Published
Harvard Business Review Press, 2016.
ISBN
9781633692084
Status
Available Online
More Details
Format
eBook
Language
English
Description
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Citations
APA Citation, 7th Edition (style guide)
Eddie Yoon., & Eddie Yoon|AUTHOR. (2016). Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Eddie Yoon and Eddie Yoon|AUTHOR. 2016. Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Eddie Yoon and Eddie Yoon|AUTHOR. Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Harvard Business Review Press, 2016.
MLA Citation, 9th Edition (style guide)Eddie Yoon, and Eddie Yoon|AUTHOR. Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Harvard Business Review Press, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | 19acde77-17b1-0e5f-4b14-714e49dbb30f-eng |
---|---|
Full title | superconsumers a simple speedy and sustainable path to superior growth |
Author | yoon eddie |
Grouping Category | book |
Last Update | 2024-05-15 20:01:03PM |
Last Indexed | 2024-06-28 20:53:58PM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Sep 28, 2023 |
Last Used | Jun 29, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2016 [artist] => Eddie Yoon [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781633692084_270.jpeg [titleId] => 12438948 [isbn] => 9781633692084 [abridged] => [language] => ENGLISH [profanity] => [title] => Superconsumers [demo] => [segments] => Array ( ) [pages] => 240 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Eddie Yoon [artistFormal] => Yoon, Eddie [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Consumer Behavior [2] => Customer Relations [3] => Marketing [4] => Strategic Planning ) [price] => 2.99 [id] => 12438948 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better. [url] => https://www.hoopladigital.com/title/12438948 [pa] => [subtitle] => A Simple, Speedy, and Sustainable Path to Superior Growth [publisher] => Harvard Business Review Press [purchaseModel] => INSTANT )